PPC advertising, or pay per click advertising, is an online marketing method that attempts to direct traffic to certain websites. Advertisers then pay a fee for each time the ad is clicked. PPC is a very effective way to promote the website of a particular organization, person, or business to a particular target audience, but what else is involved in this innovative advertising method?
Place Your Bids
Essentially, PPC advertising is an Internet advertising method that requires advertisers to bid on the specific keywords that they believe will generate increased traffic to their websites. When someone types selected keywords into a search engine and visits a website related to the wording chosen by the advertiser,the webpage displays a PPC ad.
Supply and Demand
The rates that are charged for individual keyword bids and resulting advertisement clicks vary significantly. If you are operating in a highly competitive industry or if the phrases you select are also in demand by numerous other advertisers, the price of the PPC services increases dramatically. On the other hand, if you select something like ?wrapping paper? or ?cheddar cheese,? chances are good that you will ?pay considerably less than if you were targeting common keywords like ?computer? or ?spa services.?
According to Google AdWords, one of today?s leading PPC platforms, you are given some level of control over your online advertising costs, but it all comes down to supply and demand. If your target words are in high demand, you must be willing to pay a higher price for your pay per click marketing services.
A Good Value
PPC advertising is a good way to buy website traffic. It is beneficial to web users and advertisers alike. The target audience gets what it wants in its online keyword searches, and the advertisers increase the visibility of their ads while only getting charged for the instances in which people click on their particular ads. PPC is a great way to level the playing field between companies as even a small company can maintain a competitive edge against larger firms by keeping up with online advertising efforts. This helps smaller companies gain some much-needed exposure and increase traffic to their website.
Source: http://businessisawesome.com/what-is-ppc-advertising/
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