Real Estate Broker Marketing - The Networking Two-Step - blog*spot

Summertime is great for casting aside workplace hibernation and getting out there to meet and greet. Something about the warm temperatures and shining sun just get you in the mood to get out there. There's another, more intimidating, name for this social activity: networking. So, what are the keys to effective networking for real estate brokers?Make a Great First ImpressionYou have an opportunity to network each and every time someone crosses your path. Remember: networking is NOT selling. You are not trying to figure out this this person will buy something from you, just seeing if you have any rapport. Is this someone you'd like to get to know better?Don't forget: the same question will be running through their head, too!A smile, handshake, and eye contact are a great way to get off on the right foot.

After the first impression comes the second, probably when you answer that ubiquitous question:"What do you do?"This is a major fork in the road when networking.Possibility one: you keep conversing; perhaps a relationship develops. Then financial transactions can ensure (a polite way of saying "cha-ching!").Possibility two: well, let me illustrate this point with a story.When I was moving into my office building, I bumped into a new neighbor. We hadn't even finished shaking hands when I asked, "whaddaya do?" What ask was I supposed to ask? We were, after all, in an office building.I must have surprised the poor guy. He barely managed to stammer: "oh... um, actually, I, you know, do lots of things... real estate broker... mostly rental properties, and, well, uh... " In the uncomfortable silence that ensued, I assumed he was done.What kind of answer, though, is "I do a lot of things"? Don't we all?What if he had said: "I help families who would like to live in a house with a back yard, but aren't ready to purchase yet." This answer would have told me what problem he solves for whom.My answer would have been: "Oh, really? My friend Susan and her husband were just telling me the other day that they wanted to move into a house so their kids have room play outside."And the conservation could have continued.So, for the next week, concentrate on making a strong first impression. And for that second impression, answer the question "what do you do?" confidently and precisely. Say for whom you are the best real estate broker and what problem you solve for your clients.

Source: http://katolikkille.blogspot.com/2012/08/real-estate-broker-marketing-networking.html

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