Freespee Answers Performance Marketing Network Tradedoubler's Click-To-Call

As online advertising transitions from desktop to mobile, it stands that startups operating in the wider mobile ad ecosystem are well-placed to benefit. To that end, click-to-call startup Freespee is announcing a neat tie-in today with Nasdaq OMX, Stockholm-listed Tradedoubler that will see the performance marketing network offer advertisers clickable phone numbers and, crucially, call tracking analytics in their display ads.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/bPeh1mq8TMg/

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